We’re in the midst of the winter season, which usually brings somber emotions of lonlieness and heartache (Adele, you’re not helping either). JoJo is now harping on our feelings with her new music video for “Save My Soul” that dropped today.
The video is directed by her friend Zelda Williams and features a group of characters expressing real and raw states of grief on a yellow couch with various clips of JoJo.
While many may attribute “Save My Soul” to a heartaching breakup, the message behind the track is a very personal one as it tribute to the singer’s late father Joel Levesque who lost his battle to addiction (he would have been 61 today). Read her Instagram statement below:
“Save My Soul” is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I’ve felt in my life in an uncomplicated way and show a range of what it might look like for others who’ve been there. Working with one of my best friends, Zelda Williams (director of SMS), was a highlight of my 2015. We’d been talking about working together for like 10 years! Because of the content of the song and the way it touched us both, “Save My Soul” felt like the natural place for us to finally collaborate.
A group of us young, crazy, creatives drove out to the magical desert of Joshua Tree and got naked – most of us emotionally, and a few literally. It was a safe space to be vulnerable and free from judgment and the need to be/ look/ act “perfect”. Everyone who participated connected to the song and brought their truth to the table.
We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years…if that makes any sense. I know all too well from seeing it around me that the fight is not easy. It’s every day. All consuming. I’m not mad at my dad. I love him and I’m sad. He is my greatest heartbreak. This song, which had always been personal to me, takes on even deeper meaning now. “I try to run but it hurts every time I try… Lord I try and I can’t say no.” Makes me think of the universal struggle of seeking victory over the feeling of powerlessness to a situation, a lover, a drug.
Losing my father at the end of last year and knowing the propensity for addiction of all kinds that runs deep in my blood from both sides makes it next-level important for me to LIVE – not just be alive, but THRIVE in his honor. I can do this. And so can you. If you’re struggling, believe the only way OUT is THROUGH. Keep going.
P.S. Thank you to the beautiful crazies who dedicated their time and energy to come together and make this video possible. It wouldn’t have happened without you.”
Along with “When Love Hurts” and “Say Love,” “Save My Soul” will be featured on JoJo’s third studio LP. Prior to its upcoming release, she dropped the surprise EP #LoveJo2 just last month. Watch the music video up top and let us know what you think.