Boy bang INFINITE’s new music video is a big step towards a new and exciting trend in K-pop!

The brand new version of their latest song “Bad” was released on July 17 and it’s an interactive¬†360 degrees virtual reality video. The new clip was released five days after the original “bad” music video and is able to be manipulated by viewers on YouTube.

INFINITE is the first K-pop act to use the 360 degree camera to create a revolutionary virtual reality music video.

Fans of the boy band responded with delight to this new surprise element. In order to watch “Bad” with the interactive elements, viewers can used the arrows to move in the direction that they want to see. Without manipulating the video, it is identical to their original “Bad” music video.

Watch the two music videos and compare the difference!


360 virtual reality version: